EUConsult Information Service
2009 April
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News / Resources
Funding News/Resources
- Facebook Causes provides new tool for nonprofits
In addition to Facebook fan pages, another useful Facebook tool is the "Causes" application, which is geared specifically toward nonprofits. Unlike fan pages, Causes allows Facebook users to become public supporters of the charity, recruit individuals and donate money to the charity with a few simple clicks of a button. The application also tracks the top recruiters, donors and fundraisers for each charity and allows members to sign petitions as related to the cause. As an example, look at the NJSPCA's Cause page on Facebook. As charities continue efforts to reduce fundraising costs, Causes proves to be an ideal tool since it's free and there are over 23 million monthly active users.
