Our last Spotlight session was held on Wednesday, April 13th 2022. The topic of our Spotlight session was Digital sustainability.
Our guest was Christian Lamp, head of Digital Fundraising at SOS-Kinderdorf – Jedem Kind ein liebevolles Zuhause. Christian Lamp has been working in digital media marketing & research settings for more than 15 years. Currently, his focus is on sustainable digital marketing approaches and user impact, trying to explore new ways to bring a sustainable mindset into online campaigning. Christian is heading the digital fundraising team of the NGO SOS Children’s Villages Austria and works as a lecturer at two Austrian universities. He believes in the saying „Life is short. Eat the cake.“ Literally.” Christian took us on a journey to raise awareness about being digital and sustainable, with goal to help us engage our audience in a more meaningful and likeable manner.